4 questions | 4 minutes | 4 companies
de | en
UNLEASH YOUR CREATIVITY

Do you want to do your own project, develop on a personal level, meet interesting companies and people, and win exceptional prizes in the process? Then demonstrate your knowledge and creativity to us in your video.

TEACHING MEDIA COMPETENCE THE EASY WAY

Do you want to realize a project easily and flexibly with your students and give your students the opportunity to develop on a personal level, get to know companies, receive a certificate of participation, and find out what professions they would like to pursue in the future? Then take part in our video competition with your students.

CREATIVE VIDEO TALENTS WANTED

Your child enjoys shaping school life, is interested in business topics, wants to develop on a personal level, and is testing his or her strengths? We invite them to prove their media competence in our video competition.

Information for:
Student
Teacher
Parent
TAKE PART NOW!

Register for the b@s videochallenge by August 1 to win exceptional prizes with your video.

HOW IT WORKS

The project process: Answer four questions about one of our four (social) companies in a creative video produced by you yourself or in a team.

RULES OF PARTICIPATION

Are you a student between 14 and 20 years old? Then you are just the right age to participate in the b@s videochallenge.

COMPANY PRIZES

Secure your spot on the winner’s podium and take a look behind the scenes of one of the four analyzed companies.

SPECIAL PRIZES

The best videos compete for the Audience Award in an online vote. In addition, the best video from grades 7, 8, and 9 also receives the Youngster Award.

CERTIFICATE OF PARTICIPATION

Bolster your résumé with a certificate of your participation in the Boston Consulting Group’s b@s videochallenge.

YOUR VIDEO IN 7 STEPS

You can submit your video between January 1 and August 1. We will explain to you in seven simple steps what you have to keep in mind.

4 QUESTIONS

Your video must answer these four questions. Tip: Be sure to investigate how the company addresses current megatrends. 

EXCLUSIVE Q&A SESSION

Get first-hand information in an exclusive Q&A session with the companies. Register before the end of March to participate.

BACKGROUND

Our goal is to comprehensively support you in helping your students explore the topics of digitalization, media competence, and business. 

FLEXIBLE CONCEPT

The project agenda will help you plan and give you flexibility in the implementation. Teams can participate between January 1 and August 1.

BENEFITS FOR YOU

Organize an innovative form of project days: future-oriented and together with high-profile (social) companies, with all the materials you’ll need.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Special prizes

The best videos compete for the Audience Award in an online vote. In addition, the best video from grades 7, 8, and 9 also receives the Youngster Award.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages, as well as technical requirements for the videos can be found here.

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. We have summarized below what you as a teacher have to keep in mind.

4 Questions

In the video, the students answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies. 

Background

Exploring the world of business with fun and creativity and learning skills for life after school while producing a video.

Process

Your child may submit a personally designed, creative video alone or in a team. Participation is open between January 1 and August 1.

Benefits for your Child

With the b@s videochallenge, we support the acquisition of media competence—with a focus on digitalization and business.

PRIZES AND CERTIFICATE

Winners can look forward to exceptional prizes and a look behind the scenes of the companies. Each participant will receive a personalized certificate.

Special Prizes

The best videos compete for the Audience Award in an online vote. In addition, the best video from grades 7, 8, and 9 is awarded.

RULES OF PARTICIPATION

All general terms such as the types of school and participants’ ages, as well as technical requirements for the videos can be found here.

THE VIDEO IN 7 STEPS

Videos can be submitted between January 1 and August 1. The following seven steps explain what participants have to observe.

4 Questions

In the video, the participants answer these four questions—while also taking current megatrends into account.

EXCLUSIVE Q&A SESSION

All students who register by the end of March will get first-hand information in an exclusive Q&A session with the companies.

Registration form for students
Please fill out the following form completely!
As you are not yet of legal age, we require a declaration of consent from your legal guardian for successful registration.

Registration sent!

You will receive an email with an activation link shortly. Please make sure to check your inbox and spam folder.

OK

4 QUESTIONS | 4 MINUTES

4 Companies

Learn more about the four companies that can be analyzed this year here:

Mammut

Outdoor equipment company

Vorwerk

Direct sales company

KION

Industrial trucks and supply chain solutions

Lufthansa help alliance

Aid organization

Mammut

Mammut was founded in Switzerland in 1862. What once began as a small rope-manufacturer has developed into a leading outdoor equipment company. Today, Mammut is a global company with locations in Japan, China, North America and Europe. Their mission is to inspire people and enable them to experience the mountains on their own. With their high-quality outdoor products, they accompany outdoor enthusiasts safely and sustainably on their adventures.  

Find out more about the exciting company by choosing Mammut for your video!

More about Mammut:
Vorwerk

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® kitchen appliance, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in 61 countries.

Find out more about the exciting company by choosing Vorwerk for your video!

More about Vorwerk:
KION

Whether it's a toothbrush, groceries or sports gear, all these things have come into contact with our products at some point. We – that's the KION Group. We are one of the world's leading providers of forklift trucks and warehouse equipment, as well as supply chain solutions. Our brands include the forklift truck brands Linde Material Handling, STILL and Baoli, as well as the supply chain solutions brand Dematic. In more than 100 countries, our solutions ensure the smooth flow of materials and information in customers’ warehouses, production plants, and distribution centers.

Want to learn more about us? Then select KION for your video!

More about KION:
Lufthansa help alliance

Founded in 1999 by Lufthansa Group employees, help alliance – since 2017 as a non-profit limited liability company under the umbrella of the Lufthansa Group – is engaged worldwide in giving young people access to education and enabling them to lead a self-determined life. Together with our volunteer project coordinators and our supporters we are committed to a self-determined future for disadvantaged people with personal conviction and passion.

More about Lufthansa help alliance
b@Svideochallenge - A BCG INITIATIVE
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